Your Interim Leadership & Board Advisory: For global luxury fashion, fine jewellery, art, design and hospitality brands
Beautiful World: Interim & Board
Senior Brand, Marketing & Commercial leadership, embedded in your business for as long as you need it.
What it is
In short: senior strategic leadership across brand, marketing and commercial transformation.
Perhaps you have a leadership gap - a CMO or Marketing Director role vacant, in transition, or newly needed - and you need someone senior in the seat now, not in three months.
You're heading into a moment of real change - a transformation, fundraise, exit, succession, restructure - and want board-level brand and commercial counsel to guide the process.
You don't want a full-time marketing leader, but you need senior experience embedded at the pace your business requires.
Or you want to work with a senior leader who's sat on your side of the table - operating inside a business, not just advising it from outside.
If it’s any of these, we should talk.
Why Joon Rajkovic?
I specialise in brand transformation, integrated marketing execution and commercial growth, leading cross-functional teams to evolve brands for next-gen audiences.
I’ve led global businesses through significant strategic and organisational transitions - strengthening cultural relevance and building the commercial infrastructure to grow across international markets - UK, Europe, Middle East, US, Asia Pacific. I combine global brand discipline with the hands-on delivery of a leader who has built, coached and executed at every level.
I bring deep knowledge of (U)HNW audiences and the luxury ecosystem - from private aviation and alternative luxury assets to luxury design, fine jewellery and arts businesses. The partnerships I forge - across NGOs, Fortune 100 companies and icons in fashion, music and culture - are built to amplify both brand equity and commercial performance.
Sectors: luxury, lifestyle, fashion, fine jewellery, arts, design, automotive, hospitality, wellness and digital platforms.
Experience spans Volvo, Burberry, Ralph Lauren, Paul Smith, IHG, William Grant & Sons, Wedgwood and high-growth businesses across luxury, lifestyle and the arts.
I am deeply rooted in arts, culture and the world of independent artists and designers - as both a strategic advisor and an active participant in that world.
I know what it takes to operate inside a business, not just consult from outside it - which is exactly what interim and board roles demand.
How it works
Every interim or board engagement is scoped to what you actually need: that could be a fixed number of days a month, a defined term while you recruit permanently, or an ongoing NED or advisory seat.
We agree the shape and cadence upfront, then I'm embedded - in your leadership team, your board meetings, or both.