Your Private Membership: For independent luxury fashion, fine jewellery, art, design and hospitality brands
Beautiful World: The Point
For founders, owners and CEOs who want access to a strategic sounding board year-round.
What it is
My 20+ year career spans some of the world's most loved brands in luxury and lifestyle, from Burberry and Ralph Lauren to Wedgwood and Volvo Cars, and in recent years has moved increasingly into independent businesses across the high-net-worth world, spanning fashion, fine jewellery, art, design, travel and hospitality.
The discipline of great marketing doesn't change. How you apply it does. Selling to a high-net-worth audience, with an independent brand’s team and resources, is a different game, and most advice out there doesn't cater to either. You already know that, which is why you're here.
I created The Point to help brands like yours: senior advisory on how luxury actually sells, for smaller and emerging brands building for the long term, plus the space to ask your own questions on the immediate challenges your business faces.
If that's where you are: needing a sounding board of senior strategic advisory on marketing, brand or commercial growth, as you build your business for future success, this is for you. Welcome.
What’s included
A personal 1-hour strategy call when you join: understanding where your business is now, vs. where you want it to be, and in what timeframe; we cover what's working, what's costing you, and what to focus on to get there.
A weekly video, answering the questions and challenges from members, including you (always anonymised). Direct, specific, no filters and, to protect every member's discretion, no names.
A growing archive of past videos, searchable, so nothing you need gets lost in a feed.
The framework library: the top-line building blocks for your brand strategy and marketing plan, plus playbook outlines for your creative, design, PR and beyond.
A priority route into the Distilled strategy program: first access when a slot opens, and a faster process since I already know your business.
Want regular 1:1 sessions instead? That's what the Distilled Program is built for. Or Interim consultancy work.
What it isn’t
Not a forum. Not a peer community. No visible member list, just you and the advice to support your commercial growth.
Built for business leaders who want discreet access and advisory that suits their own calendar, not to hang around in a group chat or on scheduled live Zoom calls.
Who this is for
Built for founders, owners and CEOs of independent luxury, lifestyle, art and design businesses who want ongoing private access to a senior sounding board, plus the toolkits and templates to build their brand and grow their businesses.
LAUNCH
Opens in November.
Join the waitlist and be first in to help shape the first sessions.
Annual Membership: £2,500/year.
We'll be in touch before it opens.
Frequently Asked Questions
-
Submit your questions and business challenges by email to thepoint@beautifulworldgroup.com.
I answer them and give strategic advisory, without mentioning any members' names or their businesses, on video every week, emailed straight to your inbox.
Videos run about 15 minutes: easily digestible, useful and actionable advice, not a lecture. Similar questions from different members may get folded into one session, but nothing goes unanswered.
-
Membership is paid annually in advance, which ensures I can continue offering the best service to you.
You can cancel anytime before your next annual payment.
-
The Point Membership gives you the template brand and marketing frameworks, and the space to ask your own questions, so you can do the work yourself. I'll support any queries you may have through the video.
If you'd rather it was done for you, that's what Distilled and Interim & Board are built for: the research, the judgment calls, and the strategy developed specifically for your business.
Choosing which way of working together is right for you will most likely be determined by your time, budget and what business stage you're at.
-
Of course, if it's the right fit, we can discuss continued support through Interim or Board advisory. But there's no obligation, and it's not what The Point is built for.
This is your regular sounding board, giving you access to the senior advisory you need when you need it.
-
Sign up to the free Beautiful World View newsletter to receive an insider's vantage point on brand & growth.